Understanding The Customer

Introduction The internet, predicted by McLuhan (1980) would create a ’’global village’’. In the space of a decade, the internet has made th...

Social class is defined by Kreech, Crutchfield and Ballachey in Dubois (2000) as '...a division in society made up of person pos...

Today's over 50's generation is a more affluent, more dynamic than any other previous generations. As a direct consequence of the 19...

Generation X Generation X is the generation after the baby boom ended, with erliest birth dates ranging from 1961 all the way up to 1981. Th...

Tween generation Tweens are 8-12 year olds or children poised on the verge of adolesence. Today's tweens are confident, high tech, optom...

Memory and nostalgia is defined in a marketing context by Britt (1955) as 'Every time an advertisement or commercial appears, the object...

Groups A group is two or more individuals who share a set of norms, have role relationships and interdependent behaviours.Groups influence t...